Building Corporate Connections Through Blooms
In six years, we’ve learned that successful business gifting isn’t about flawless bouquets—it’s about mastering the subtle art of professional relationships and the timing that matters most.
How We Cracked the Corporate Gifting Challenge
In 2019, we kept hearing the same frustration from clients: "Beautiful flowers, but delivered after the meeting." That’s when we realized we weren’t just arranging blooms—we were curating moments that could influence professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough emerged when a stressed client needed a three-hour-earlier investor meeting matched with the delivery. Instead of deeming it impossible, we created what we now call "flex-timing"—bouquets that look flawless whether delivered at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client’s congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: a client wanted to celebrate a partnership but noted their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become embarrassing within days. We figured out how to design for real office environments—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when they’re not perfectly maintained after a busy week.
The Follow-Through Innovation
We discovered that the real impact happens after delivery. A client mentioned that visitors were still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were creating ongoing conversation starters.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Driving the Process
We're not traditional florists, and that’s why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not just decoration.
Ari Collins
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Ari brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jai Kapoor
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Jai specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
